Overview: Streaming Bandwidth Usage in the U.S.
Watching videos on platforms like Netflix, YouTube, and Hulu is the most common way people in the U.S. use the internet. On average, 45% of your internet’s bandwidth is spent on video streaming. In Ohio, the most popular streaming services are pretty similar to the rest of the country, with just a few small differences. Both Ohioans and the rest of the U.S. love Netflix and YouTube the most. However, Ohioans seem to like Netflix even more than most Americans.
Other popular streaming services include Hulu, Disney+, and Max (formerly HBO Max), while fewer people use Apple TV+ and Sling TV.
Impact of Events and Sports on Streaming Trends
The popularity of streaming services can change depending on new releases, special offers, seasonal shows, and regional interests. For example, Peacock gained a lot of viewers during the Olympics. In the Midwest and Southern states, college football is a big hit on ESPN+, while hockey is more popular in the Northern states.
Popular Streaming Genres in the Midwest
In the Midwest and South, true crime shows about local events or people are very popular. Other favorite genres in the Midwest include home renovation shows like “Fixer Upper” or “Property Brothers” and post-apocalyptic series like “The Last of Us” or “The Walking Dead.” In suburban areas of the Midwest, kids’ educational programs like “Sesame Street” and “Bluey” on Disney+ are top picks.
The Rise of Ad-Supported Streaming in 2024
Interesting Fact: In 2024, more households are choosing streaming services with ads to save money. About 40% of viewers are okay with watching ads if it means free or cheaper content. This is a big change from previous years, where most people preferred ad-free subscriptions. The rise in ad-supported streaming is due to people wanting to save money as more streaming options become available and subscription prices go up.
Why Your Internet Plan Matters for Streaming
If you’re like most Americans, streaming shows and movies is a big part of your entertainment. But to fully enjoy your favorite streaming networks without buffering or interruptions, you need the right internet plan. Make sure your connection is fast and reliable enough to handle all your binge-watching. If your current plan isn’t working, it might be time to upgrade to keep the shows playing smoothly.
Smart Way Communications customers enjoy truly unlimited data and consistent speeds, even during peak use hours. Click here to see if Smart Way Communications can provide your high-speed internet and whole-home WIFI needs and check out our Speed Guide to see recommended speeds that’s right for you and your family’s internet use.
Key Takeaways
- Video streaming accounts for 45% of average internet bandwidth use in U.S. households.
- Netflix and YouTube are the top streaming services both in Ohio and nationwide, with Ohioans favoring Netflix slightly more.
- Hulu, Disney+, and Max are widely popular, while Apple TV+ and Sling TV see less usage.
- Streaming preferences can shift based on new releases, special promotions, and regional interests.
- Sports like college football and hockey drive regional popularity on platforms like ESPN+ and Peacock.
- True crime, home renovation, and post-apocalyptic genres are especially popular in the Midwest.
- In 2024, 40% of households opt for ad-supported streaming to save on subscription costs.
- To enjoy seamless streaming, a reliable and fast internet connection is crucial—consider upgrading your plan for optimal viewing.
Sources:
Statista, “The Most Popular Streaming Services in the U.S.,” 2024 (Statista).
Learn Hub, “55+ Powerful Streaming Statistics to Know in 2024″ (Learn Hub | G2).